Businesses often seek professional computer-assisted telephone interviewing CATI research surveys to get access to critical business data that they can use to make important business decisions. Researchers often deploy the CATI technique to get meaningful data for their studies. The CATI methodology allows businesses and professionals to address various circumstances and project needs.

In this article, we have covered the various ways how the CATI research surveys may benefit businesses and professionals while pinpointing its loopholes too so that you can make an informed decision.

Advantages of CATI Research

• Phone Agents may find the CATI methodology convenient

By using CATI services, interviewers can easily make a progress through interviews without having to get any technical training. They can then put their entire effort on accurate data collection by questioning interviewees in an appropriate manner. Operators can use the Click to Dial feature to connect with interviewees with a click without having to go for manual dialing. By having the bonus feature of Predictive Dialing or automatic dialing in place, operators are able to boost productivity. The routing instructions are automatically handled by the software and the data gets entered in a structured format. This further decreases data processing costs.

• Exceptional Resource Management Features 

The CATI methodology is versatile, instinctive, and flexible, which allows interviewers to perform surveys at anytime, from anywhere. Advanced CATI programs come equipped with smart time zone management that benefits interviewers and interviewees alike. The software facilitates interviewer productivity management by using certain parameters such as call outcomes, response rates, and statistics. These functionalities further boost the efficiency and effectiveness of phone survey projects.

• Flexibility to Address Certain Needs

The methodology can be designed to fulfill specific requirements. Through the use of effective CATI research survey, interviewers can use specific phone answering tools that would help them to address their specific project goals. Some advanced programs even allow interviewers to commence a survey by phone and then it forward with respondents answering the questions through web. Interviewers are allowed to use the software directly using a regular web browser without having to deploy additional software or without having to configure the existing software.

• Live Feedback System: The system involves easy collection of live feedbacks and researchers can question the respondents and report survey results using live dashboards.
• A Combination of Mixed-Mode Methodologies: Advanced CATI platforms come equipped with phone interviewing functionalities as well as online surveys, thereby presenting the best of mix of diverse methodologies. This is especially important for research related to B2B operations as such studies demand the deployment of multiple data collection methods to optimize responses. 

Now that you are aware of the advantages of the CATI technique, you might be interested to deploy it to get market insights. But wait. Before you consider investing in a CATI research, you should be aware of its disadvantages as well. Here are the key disadvantages of CATI research, which you should know: 

• It is definitely a time consuming process to set up a questionnaire without any error in a CATI platform.
• When researchers put open-ended questions, they might face some issues. Systems do have the functionality to accept open-ended questions, but interviewers need accurate and fast typing abilities to capture open-ended answers.
• In case a participant makes some amends to any of the previous answers in a partial manner, then the interviewer may find it difficult to incorporate these changes.
• Telephone interviewing is becoming more and more difficult as it is quite difficult to connect with target audiences. The use of telephone landlines is falling sharply and reaching customers via cellphones is dictated by stringent laws. For example, the use of automatic dialing options is prohibited in several nations.

Generally speaking, CATI research is mostly preferred for structured interviews that are conducted in large volumes, which is mostly the case with structured interviews that are conducted in large volumes.

Avail Professional CATI Services from Proglobalbusinesssolutions

Proglobalbusinesssolutions is a reputed CATI company that has in-depth knowledge of implementing accurate CATI survey methodology.

PGBS employs a team of experienced CATI research professionals who are adept at using the right CATI survey methodology that can bring results. Our professionals deploy world-class CATI software that are specifically designed to suit the needs of our customers.

From framing the right questions to using the right software to deploying the right methodology, our contact center professionals can deliver the highest standard of CATI research support that can help you make important business decisions that can boost business growth. If you have a project, we always have a project-specific solution for your key requirements.